The Role of a Coach in Sports Performance Enhancement

The secret of change is to focus all of your energy, not on fighting the old, but on building the new.

– Socrates

You are probably familiar with what a sports coach does. You know they advise athletes, teach techniques, organize competitions, offer lifestyle advice, and generally act as a role model for an aspiring or even elite athlete. In short, a coach is essential for an athlete who wants to improve their sports performance.

But in this article, we will approach the role of a coach from a different perspective. For those who want to enhance their sports performance, a coach becomes even more critical. They don’t just offer information and correct techniques — they teach, guide, and provide life lessons. For a high-performing athlete, a coach encourages mental performance and embodies a winning mindset.

A Coach’s Role is Critical

Sports performance and development — particularly personality development – go hand in hand. As such, a good coach plays a key role in various aspects of the athlete’s growth, shaping their personality, mindset, and confidence while they’re getting better at their sports. They will work with the athlete to understand their training needs, strengths, limitations, and learning style. Not every athlete is the same and so every athlete needs to be coached in a way that is suitable for them. A good coach will set sports performance goals depending on the athlete’s unique set of skills, and will always help them play to their strengths.


Some athletes — especially young ones — have fragile confidence. If this hasn’t been fully developed during childhood, they need positive feedback about themselves from the outside. A coach is a person who can either make or break how an athlete perceives themselves: if they solely focus on the athlete’s mistakes, they will feed their lack of confidence. But if the coach focuses on self-reference improvement, and promotes internal motivation and emotional resilience, the athlete will begin to believe in themselves more. They will build athletes who see themselves positively. Confidence is one of the most important sports performance metrics. It is the component that complements natural talent and physical stamina. Without it, performance will decrease.


At first glance, sports performance is not about interpersonal relationships. But upon closer inspection, it actually is. An athlete doesn’t advance in their sports career by themselves. They do so as a result of their individual work and efforts, but also due to their support systems and key people in their lives. A coach can enhance the athlete’s performance merely by being someone who can be trusted.

By being a supportive and caring person, the coach will subtly signal to the athlete that they’re training in a safe space, and they can even make mistakes and learn from them without harming the coach-athlete relationship.

When the athlete trusts their coach, they will take more risks. And, as anyone knows, risks end up either as lessons learned or big victories. Trust will also encourage the athlete to pursue high sports performance under pressure because they will know there’s someone there who has their back.


To feel competent means to have a positive view of your skills and knowledge in a given domain. In sports, athletes need to feel competent in their abilities to play at various levels in their sports. They need to feel able to handle any challenge that could arise in a competition and even come out victorious from it. Here, coaches also play a crucial role. They can mirror the athlete whenever they’ve achieved an accomplishment — even a minor one. Verbalizing feedback after a positive change can help the athlete build a positive view of themselves and trust in their abilities. Sport performance in youth, in particular, is almost conditional upon the self-trust and competence that the athlete has in themselves.


Coaches who communicate well with their athletes will encourage better performance. That’s because communication is the essential link between two people: when it works well, both are clear on what they have to do and work gets done promptly. When it doesn’t, both parties get stuck on a level because they’re not aware of what they need to move forward. To enhance sports performance, coaches and athletes need to learn how to communicate effectively. This ensures a smooth, conflict-free collaboration between them, which will serve as the basis of athletic progress. Effective communication refers to expressing needs, expectations, and opinions in a non-confrontational manner. In the sports environment, it also includes providing feedback by caring about the other person and the impact it will have on them. That’s why you will see that behind elite athletes, in many cases, there is a coach who knows them really well

Preparing athletes for peak performance

Besides soft skills like competence, confidence, trust, and communication, coaches also enhance athletic performance by providing more specific guidance. Here are the areas in which effective coaches can make a major difference in sports performance enhancement:

Student athlete having self doubt

Injury prevention

Fewer things diminish an athlete’s morale than an injury. Because of this, coaches have to always deliver training protocols and practices that diminish the risk of injury as much as possible. Experiencing a sports injury may affect an athlete physically and psychologically once the individual returns to athletic competition. It can lead the athlete to feel very anxious about playing since they can always get injured again. Even worse, injuries can create mental health conditions when coupled with a previous history of accidents. Sports performance and mental health is a delicate topic that should be addressed carefully by the coach — which is why diminishing the risk of physical injury should always be a top goal in training.

Goal Setting

To improve sports performance, athletes must know where they are and where they’re heading. But since they can’t always set realistic goals in their careers, coaches are there to help with that. Sport performance goals should be chosen based on the athlete’s current level of performance, their vision, skills, and potential. They should motivate the athlete to push themselves harder, but not to the point where they become scary and intimidating.

An experienced coach knows what’s next based on an athlete’s performance level. They can guide them to efficient goal setting and provide them support with their training in the process. The importance of training for sports performance should never be undermined, especially for athletes who have big goals. Coaches have a responsibility to prepare their athletes physically and mentally for athletic competition and help them set and reach new goals.

Risk management

Coaches have some level of responsibility for all aspects of their athletic program. They must ensure the welfare of their players and look after the safety of the athletic equipment and facilities. For example, they have to ensure that the athletic environment does not pose the athlete in any danger and eliminate the risk of danger as much as possible. While risk management does not seem to have a direct effect on sports performance enhancement, it does provide the athlete with the safety they need to perform safely. When safety is ensured, the athlete has nothing to do but put all their focus into their performance.


In sports performance, the human body is the most important thing. No one can play at a professional level with an injured or sick body. So the athlete must take care of their health at all times, ensuring that they get the rest they need, eat nutritious food, and avoid the risk of injury. Every coach should develop training programs with the primary aim of enhancing sports performance, but they should do that with the athlete’s well-being in mind. This means that they should remain aware of the athlete’s nutritional needs. Without optimal nutrition, athletes cannot compete to their full potential. They also don’t have the energy they need to rest and recover from maximum effort. Optimal nutrition allows the athlete to reach their sports performance enhancement goals.

Final Words

A good coach knows what peak performance in sports is and will do their best to help a student-athlete achieve it. Enhancing performance means doing things differently: putting more effort into the athlete’s training, improving their lifestyle, managing the risk of injury, and building good communication with them. But the coach should know exactly where the athlete is to enhance performance. They can do that by conducting a sports performance evaluation.

This article aimed to highlight the following idea: to achieve peak sports performance, an athlete needs more than individual practice. They need good guidance from their coach, a reliable support network, and trust in themselves and the person guiding their sports career. If you are a coach, use the information presented in this article to see how you can upgrade your coaching practice to take your students to the next performance level. If you are reading this as a student-athlete, use the points outlined here to see what’s missing in the relationship with your coach. Make sure you communicate to them everything you need them to do or provide so that you can train to the maximum potential. And lastly, don’t forget that enhancing sports performance is teamwork!